World News

Current Time



Latest News

How a Shot of Technology Helps Bring These Bacardi Brands Closer to Their Customers

01 Oct 2018 : 08:30 Comments: 0 Views: 
Posted by Webmaster
For Bacardi brands Patr?n and Grey Goose, innovation is a delicate balancing act. Leveraging technology for technology's sake will do little to enhance the customer journey, explained Lee Applbaum, CMO of Patr?n and Grey Goose. Rather, it's the right blend of media that drives innovation. This sentiment was echoed by several top marketers who, like...
Tags: Brandweek

About the Author



Poll: Do You think Modi Government will come back in power in 2019 ?
Slide 1
Image 2
Image 3